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Rockwood School District

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Audiences and Outcomes

Audiences

Internal

  • Board of Education
  • Admin Council
  • Certified Staff (teachers, counselors, librarians)
  • Support Staff
  • Special School District Staff
  • School Resource Officers
  • Substitutes

External

  • Students
  • Parents
  • Taxpayers of the district
  • Senior citizens
  • Retired educators
  • Business leaders
  • Media
  • Parent-teacher organizations
  • Civic leaders
  • Legislators
  • Religious leaders
  • Private and parochial schools in area
  • Neighborhood groups
  • New residents of the district
  • Neighboring school districts
  • Residents without children in district schools
  • Metropolitan St. Louis area
  • Prospective residents of the district

Desired Behaviors and Attitudes

Through plan implementation, the following desired behaviors and attitudes are the focus.

Internal

  • Take pride and ownership in the district.
  • Keep informed of key issues.
  • Work as a high-performing organization whose employees respect and value customer feedback.
  • Exhibit district values of learning, excellence, caring, integrity and collaboration.

External

  • Feel involved and engaged in their public schools.
  • Exhibit community pride and trust in schools and the district.
  • Support the Rockwood School District.