Digital Communications Specialist

The digital communications specialist builds the district's reputation through an integrated video/social media program that highlights student learning, school climate, effective teachers, fiscal responsibility and strong leadership. The specialist uses artistic and journalistic skills in broadcast production and social media content involving the input and combined resources of students and staff.

Goal

Produce professional quality videos and social media content that tells Rockwood's story.

Strategies

• Produce, record and edit video projects to be featured on Rockwood digital channels and websites.
• Develop social media content for Facebook, Twitter, YouTube, Instagram and emerging platforms.
• Create and update the editorial calendar for social media to support key messages.
• Strategically evaluate need for emerging digital communications channels and make ongoing recommendations for improvement.
• Create, implement and evaluate social media guidelines and provide training/support to schools and district departments.
• Provide consultation, advice and training on latest digital media trends and best practices for administrators, teachers and staff.
• Create resources for employees and students, including tutorials on video production.
• Acts as the district’s copyright advisor for schools and departments.

Measurements

Provide quarterly reports on usage for Rockwood's social media channels.