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Rockwood School District

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Internal Communications Specialist

Internal Communication provides clear, concise and consistent messages for Rockwood employees through a variety of staff channels. The internal communications specialist focuses on creating opportunities for staff engagement through electronic, print and personal communication.

Goal

Improve two-way communication and employee engagement in the Rockwood School District.

Strategies

  • Develop the weekly editorial calendar and prepare content for One Rockwood.
  • Research, write and edit newsworthy articles for the weekly staff electronic newsletter: 5 Things You Need To Know.
  • Maintain and update web content on One Rockwood in cooperation with department content managers.
  • Manage the One Rockwood Twitter account.
  • Manage the ROSE, Cornerstone and Teacher of the Year awards programs to increase recognition in our school community.
  • Collaborate with Rockwood department leaders to ensure consistency and clear communication at all levels.
  • Schedule opportunities for staff engagement with district leadership.
  • Serve on the Calendar Committee and develop communication planning for committee news and information.

Measurements

Provide quarterly reports on usage: One Rockwood, 5 Things You Need to Know, as well as surveys - both staff and evaluations of recognition events/programs.