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Rockwood School District

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Communications Guide

Babler Elementary students pose with a graduating senior from Lafayette High

Effective communication builds strong links among schools, parents, staff and community. Internal and external communication requires the ongoing management of systematic, two-way, honest channels between our educational organization and our public.

Clear, consistent communication establishes a positive, cohesive image. This handbook offers valuable guidelines for developing communication and supporting materials that reach audiences at the right time and in the right way. Use these guidelines to effectively deliver messages and reinforce the positive image of the Rockwood School District.

The Rockwood Communications Department supports Rockwood's students, staff and community by
providing a forum for strategic, two-way communication. The department works with the media, marketing, printing, graphic design, audio and video and web-based communication strategies for both internal and external audiences.

Download the Communications Guide as a PDF