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Rockwood School District to Survey Patrons in November, December

 A graphic shows a computer screen with the word "Survey" and the Rockwood tree logoBeginning this week, phones will be ringing across the Rockwood School District as a brief survey of patron opinion will begin.

The survey of district households will provide insight into what residents think about the district’s strengths, challenges and potential financing for ongoing facility and technology maintenance. 

“This survey will give us an outstanding opportunity to hear from a cross-section of our patrons -- their opinions about our performance and what our priorities should be for the future,” said Dr. Tim Ricker, interim superintendent of schools. “We’ll hear from all geographic parts of the district, people of all different ages and everyone from newcomers to long-term residents.”

The survey was designed by ExcellenceK12, a Kansas City-based market research firm that has worked with school districts across the Midwest. 

The calling will be done by Kansas City-based Market Research Associates, a firm that uses only professional researchers. Participants will be selected at random, and all responses will be kept completely confidential.

In general, calls will be placed between 7 and 9 p.m. on weekdays and noon to 6 p.m. on Saturdays. The caller ID may show “Market Research Associates,” or it may simply show an 816 or 913 area code because the company uses calling facilities in both Missouri and Kansas.

For those who are not contacted at random on the phone, an online version of the survey will be available on the district’s website. 

The survey process will take about two weeks to complete, and the district is asking patrons to please consider taking the time to respond.

“We really want to hear from you,” Ricker said. “So if you get a phone call on this survey, please participate and please let us know what you think.”